Campaign brief → launch kit
- A one-line idea sits in a queue; an agency round-trips for a week.
- Drafts come back off-voice, with the wrong product names.
- Blog, social, email, and landing copy are written separately and drift apart.
- One brief in → a full kit out: blog post, 5 social variants, email, landing copy.
- All in the brand voice and approved terminology, because the Frame carries them.
- You edit the angle and approve — no re-briefing the voice every time.